Bloomberg Businessweek set to expand in Europe
EDGE the leadership development tool that creates learning experiences using Bloomberg Businessweek magazine is set to expand after the magazine signalled its intention to become a weekly must read for Britain’s business community and boost circulation to 980,000 copies a week.
This is the latest expansion for the magazine which three years ago was purchased by Bloomberg for one US dollar. Since then the permanent editorial staff has shrunk from over 400 to just 50, but has been supplemented by the Bloomberg agency network which provides 2,300 contributing editorial writers from around the world.
Two and a half years into his tenure as editor Josh Tyrangiel has said that when he was given the job his brief was simple “To make a great magazine and a great website.”
There are a lot of publications covering what happens in the City, but no other publication understands or covers what happens outside the City in the same comprehensive way that Bloomberg Businessweek does.
Bloomberg Businessweek is unique in not only being the only global weekly business magazine, it is also the only magazine that is complimented by a weekly leadership development tool, EDGE.
Every time Bloomberg Businessweek is published a team of trainers analyze the editorial and identify which articles can best support the development of six business related competencies.
- Financial and Business Acumen
- Leadership
- Personal development
- Strategies
- Best Practice
- Global and Technology Trends
EDGE is exclusive in Europe the Middle East and Africa to Work Place Learning Centre, the learning resources retailer owned by Abeceder.
“Together,” says Abeceder managing director Michael Millward, “Bloomberg Businessweek magazine and EDGE provide a completely new way of creating a learning experience for business people at all levels. EDGE turns the conversations that people have about the news into activities that can move a business forward.”
Members of the Work Place Learning Centre team are available to provide journalists and media organisations with expert comment on all aspects of learning at work.
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