How GenY Entrepreneurs are Rocking the World
Generation Y is creating startups at an unprecedented rate, and their approach to business is unlike anything you've seen. The generation described by the media as spoiled, entitled, even narcissistic, is proving these notions false every day. Inspired by the rock-star entrepreneurs of previous generations and driven by a burning desire to control their own destinies, GenY is rewriting the entrepreneurial playbook one cool startup at a time.
Inc. magazine writer Donna Fenn interviewed more than 150 young CEOs to learn what makes them tick. While upstarts are motivated by similar aspirations of past generations, their way of doing business is radically different?and it?s changing the way everyone must do business now.
Upstarts examines and analyzes this entrepreneurial revolution to reveal eight critical lessons every entrepreneur and marketer must learn. Fenn describes a generation of entrepreneurs that is highly collaborative and team-oriented. It?s quick and alert when it comes to new technologies. It's hell-bent on changing the world. And it's totally impatient with outmoded business models.
The sooner you adapt to the new way of business, the greater chance you have to grow and profit in the years ahead. Upstarts provides key insight into:
- Building collaborative tribes
- Deploying technology to your competitive advantage
- Disrupting the status quo
- Deconstructing the GenY market
- Generating branding buzz
- Adopting a social mission
- Inventing the workplace of the future
- Reinventing your company
Misreading GenY companies could be the biggest business mistake you ever make. This forward-looking book serves both as a headsup to the far-reaching changes coming your way and as a detailed guide to meeting the resulting challenges.
About the Author
Donna Fenn is the author of Alpha Dogs: How Your Small Business Can Become a Leader of the Pack and a contributing writer at Inc. magazine. An expert on small business trends and entrepreneurship for more than 20 years, she is also a community leader on Work.com, a featured expert on SBTV.com, and a blogger on Inc.com.
She lives in Pelham, NY, with her husband, Guian Heintzen, and is the proud mom of two GenYers. For more information, go to Upstarts.com.
Contents
- Introduction: The Upstarts are Coming!
Generation Y is creating an entrepreneurial revolution - Chapter One: Extreme Collaboration
The most collaborative generation in history uses cooperation to compete - Chapter Two: It?s All Geek to Me
Technology is the great enabler, and the best differentiator - Chapter Three: The Next Top Model
Status quo is a no go; alternative business models rule. - Chapter Four: Talkin? `Bout My Generation
Insider market intelligence gives Upstarts a leg up - Chapter Five: Brand New World
Upstarts go where no brand has gone before - Chapter Six: Good Equals Great
Capitalism and social mission make a lovely couple - Chapter Seven: The Future of Work
Upstart companies are dynamic, flexible, demanding, meritocratic, fun, and participative - Chapter Eight: Morphing, Scaling, and Growing Up
How Upstarts companies evolve, grow, and raise the bar
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