20 essentials for budding entrepreneurs
You Can Do It Too brings together the collective wisdom of successful entrepreneurs in the form of 20 essential elements to focus on when starting up a business, illustrated by real-life entrepreneurial stories.
About the Author
Rachel Bridge is the Enterprise Editor of The Sunday Times. She writes the How I Made It column each week for the paper as well as regular features about entrepreneurs and small and growing businesses.
An experienced journalist, she formerly worked for The Times and the Evening Standard. She is also a regular conference speaker on the subject of entrepreneurs. Rachel graduated from Cambridge University with an honours degree in Economics.
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